It is superfluous to speak again of the knot that binds our brand to the art world: for all of you who read us and are our loyal friends, Poshfriends as we like to call you, the link between Art and Poshead is now more than known.
The relationship with art for Poshead has always been strong and important and like a snail it always turns on the same basis: ART-MANUFACT-COMMUNICATION-CONCEPT.
We could not miss an important celebration in this regard, a collection that spoke openly of an artist, one in particular, that artist who broke all the molds of art history, that character in the ’60s in New York, in the words of Argan, represents the “non-creativity of mass civilization”: Andy Warhol. It is no longer a time for craftsmanship with a minimum of quantity and a maximum of quality, the Industrial Revolution has long passed and we are in the midst of the economic boom of the ’60s and moreover in New York: Warhol is the greatest exponent of Pop Art.
Superficially we could be oriented to think of this artist as an exponent of concepts that are exactly the opposite of what Poshead from the beginning of his career tries to communicate; Warhol in fact seems to want to approve the nullification of the author, the unlimited reproduction, the commodification. In reality, the American artist did not approve of mass culture and the American way of life, being interested above all in the psychological aspect that the repetition of news or images affected the public, thus becoming the greatest communicator of the American way of life. Handcrafted vs. industrial product is a difference that Warhol had well in mind: a basic concept in the creation and production of our brand.
All that Poshead and Warhol seemingly have in opposition are nothing more than links of conjunction
The idea of dedicating a collection to this artist was born from the love, needless to say, towards the must-have accessory par excellence, glasses, undisputed protagonists of the Poshead brand and inseparable companions of every outing that Andy Warhol made, always combined with his Leica for which he spent these words: “I carry my camera wherever I go. Having a new roll of film to develop gives me a good reason to wake up in the morning.”
With the Warhol Collection, Poshead’s signature accessory, eyeglasses, were made of metal and enameled to then be displayed on our leather or denim creations. Attention to materials and respect for raw materials and excellent quality have led us to produce them in an extremely pop version, with a shiny appearance, silver or gold, hand-enameled and in contrasting colors so as to reproduce the brand in an extremely pop version just like a billboard inscription.
The bags of this unique collection are not present on our online shop and can be purchased only after ordering.
Poshead, a conceptually pop and art-loving brand, has always created and produced its handcrafted goods in Italy.